GREENWAY 2020
LA River Revitalization Corp
As part of the Goldhirsh Foundation’s LA2050 Initiative, along with Good Magazine, my team and I created an all-emcompassing campaign for the LA River “Greenway2020” project, which aimed to connect all 51 miles of the Los Angeles River from Canoga Park to Long Beach.
As part of Filmanthropos, I directed and co-produced a trans-media campaign for the initiative to spread the word. The video first screened at a Golden Road Brewery launch event where their new “Point The Way IPA” was released to honor the non-profit.
Partners:
Filmanthropos
Goldhirsch Foundation
LA River Revitalization Corp
The Center for Nonprofit Management
As part of Filmanthropos, I directed and co-produced a trans-media campaign for the initiative to spread the word. The video first screened at a Golden Road Brewery launch event where their new “Point The Way IPA” was released to honor the non-profit.
Partners:
Filmanthropos
Goldhirsch Foundation
LA River Revitalization Corp
The Center for Nonprofit Management